We are an optometric community that’s passionate about improving patient care, public awareness, and the professional standing of optometry.
The COA and AOA are the ONLY organizations that work to protect and promote your profession in Sacramento and in Washington D.C. Our policy experts are working diligently to expand your scope of practice, fight for better reimbursements and protect the profession of optometry.
Access a full online library of members-only resources for your practice, CE credits, and so much more!
COA brings together more than 2,700 optometrists and 1,200 students in California to make important decisions that will affect the future of the profession.
Optometric advocacy and member grassroots participation are crucial to advancing the profession of optometry and ensuring quality eye care for all. Advocacy efforts help shape public policy, influence healthcare legislation, and improve patient access. Here at COA we are dedicated to advocating for your profession – learn how you can join along and support optometry.
With over a dozen free hours of CE included with your membership, COA provides access to education in-person or or at home.
Have questions? We've got answers. COA has compiled the most up-to-date information and facts regarding everything from licensure to sales and use tax.
Our insurance programs offer competitive rates and comprehensive coverage tailored to the needs of optometrists, whether it's malpractice, personal, or business insurance.
Members have access to the COA attorneys - 30 minutes of free legal research and advice every month - all included with your membership!
Our partners understand the unique needs of optometrists. Find the right programs and resources - curated just for you!
With free membership for staff, COA and AOA provide countless resources and paraoptometric education to help you manage your practice.
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Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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