Merchant Bill of Rights – Know Your Rights as a Business Owner! | California Optometric Association
Quick Links

Latest Updates

Access Member Resources

Children's Vision

Merchant Bill of Rights – Know Your Rights as a Business Owner!

The Heartland Payment Systems Merchant Bill of Rights was established to promote fairness and transparency in credit, debit and prepaid card processing. Proposed as an industry standard, it educates business owners like you about the complexities of card processing and managing the associated costs.

1. The right to know the fee for every card transaction — and who’s charging it.

2. The right to know the markup of card brand fee increases.

3. The right to know all card brand fee reductions.

4. The right to know all transaction middlemen.

5. The right to know all surcharges and bill-backs.

6. The right to real-time dedicated service.

7. The right to encrypted card numbers and secure transactions.

8. The right to real-time fraud and transaction monitoring.

9. The right to reasonable equipment costs.

10. The right to live customer support 24/7/365.

Heartland Payment Systems offers member-only rates on COA-endorsed merchant card processing and payroll services. By using Heartland, you will be able to save money, save time, increase profits and simplify your business operations. Begin saving now by contacting Bill Wetmore of Heartland at 866-976-7101 or Bill.Wetmore@e-hps.com.

COA Champion Supporters:

California Optometric Association
2701 Del Paso Road, Ste. 130-398 | Sacramento, CA 95835 | 833-206-0598