COA represents more than 2,700 optometrists in the state, plus more than 1,200 students of optometry. The association is governed by its members -doctors of optometry like you – who are elected to leadership on the board of trustees, and who are appointed to statewide committees. Local society members convene annually at the COA House Delegates meeting to represent their society membership and to conduct association business.
(833) 206-0598
The mission of the California Optometric Association is to support and advance the profession of optometry to assure quality health care for all Californians.
The vision of the California Optometric Association is that all Californians utilize a doctor of optometry as their primary eye care provider, collaborating in their overall health care.
The California Optometric Association is committed to promoting the following core values which define, guide and inform our professional association:
Professionalism
Transparency
Education
Advocacy
Proactivity
Innovation
Leadership
Integrity
Collaboration
Have questions?
COA Champion Supporters:
Copyright © 2024 California Optometric Association. All rights reserved.
Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
About information
About information
About information