COA represents the interests of all optometrists in California, dedicated to protecting and promoting your profession. We use your dues to support a wide array of resources to advance optometry and protect your interests.
The COA and AOA are the ONLY organizations that work to protect and promote your profession in Sacramento and in Washington D.C.
Review what COA has accomplished.
Your voice matters. You do not need to be an expert in politics to make a difference. Optometrists can help influence policy makers by reaching out to their lawmakers; it is important legislators hear from their constituents on matters important to optometry.
COA is working on several important issues impacting the optometric profession.
Steps you can take today to help advocate for your profession.
Kristine Shultz
Executive Director Advocacy & Government Relations
(209) 645-4481
Lauren Sutherland
Legislative Coordinator
(209) 645-4545
COA Champion Supporters:
Copyright © 2024 California Optometric Association. All rights reserved.
Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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