Advance your profession and your career. Unite with other professionals passionate about improving patient care, public awareness and the professional standing of optometry. There are several ways you can get involved all within the time you have available.
Watch the video to hear a message from COA’s Advocacy Chair, Dr. David Redman.
COA’s Key Person program is made up of volunteer optometrists and students that commit to building a relationship with their lawmakers. Sign up and do your part to advance the optometric profession.
Find out who your lawmaker is and look at their webpage bio online to understand their background and the issues that are important to them. Click here to look up your State Senator and Assembly Member based on your home address.
Ask to set up a coffee or district meeting to talk about optometry issues. COA can provide talking points.
Ask your lawmaker how you can help them. Do they need volunteers for a charity event? Can you donate to their re-election campaign or host a fundraiser in your home. If you can’t afford to donate, offer to volunteer your time for their re-election campaign.
Attend COA’s annual Legislative Day in Sacramento. Gather together with fellow optometrist at the State Capital to advocate for optometry. COA will set up meetings with your lawmaker or their staff and prepare you to discuss optometry issues.
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Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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