October 24-26, 2025
Monterey Marriott Hotel & Conference Center
500+ OD attendees expected
Exhibit Hall Placement
10′ x 8′ exhibit booth to showcase your products & services
Corner/End Location
7 hours of planned in-person exhibit time!
Enhanced Engagement with Attendees
Lead Retrieval included (NEW!)
Participation in an event game challenge to drive traffic to your exhibit booth
Event announcement to drive traffic to your booth, website, or sponsor profile
Ability to directly connect and message with attendees
Networking with all attendees during Friday evening’s Welcome Reception
Event App
Two (2) attendee call-to-action buttons – use for instant info requests, scheduling meetings, or driving traffic!
Share your company offerings – attach useful files or resources for attendees to download into their virtual briefcase
Ability to link externally – bring a captive audience to your company website, surveys, webinars or other URLs of your choice
Video sharing – showcase demos, webinars or any other creative videos to highlight your product or service offerings
Strategic Advertising and Marketing Opportunities
Rotating banner ad (NEW!)
24/7 visibility – inclusion on the event website and event app
Expo Access
Up to four (4) company reps included with full conference access
Complimentary exhibit hall pass to distribute to your customers or potential clients
Exhibit Hall Placement
10′ x 8′ exhibit booth to showcase your products & services
In-line/Standard Location
7 hours of planned in-person exhibit time!
Enhanced Engagement with Attendees
Lead Retrieval included (NEW!)
Participation in an event game challenge to drive traffic to your exhibit booth
Event announcement to drive traffic to your booth, website, or sponsor profile
Ability to directly connect and message with attendees
Networking with all attendees during Friday evening’s Welcome Reception
Event App
Two (2) attendee call-to-action buttons – use for instant info requests, scheduling meetings, or driving traffic!
Share your company offerings – attach useful files or resources for attendees to download into their virtual briefcase
Ability to link externally – bring a captive audience to your company website, surveys, webinars or other URLs of your choice
Video sharing – showcase demos, webinars or any other creative videos to highlight your product or service offerings
Strategic Advertising and Marketing Opportunities
Rotating banner ad (NEW!)
24/7 visibility – inclusion on the event website and event app
Expo Access
Up to four (4) company reps included with full conference access
Complimentary exhibit hall pass to distribute to your customers or potential clients
Exhibit Hall Placement
10′ x 8′ exhibit booth to showcase your products & services
Corner/End Location
7 hours of planned in-person exhibit time!
Strategic Advertising and Marketing Opportunities
24/7 visibility – inclusion on the event website and event app
Expo Access
Up to four (4) company reps included with full conference access
Complimentary exhibit hall pass to distribute to your customers or potential clients
Exhibit Hall Placement
10′ x 8′ exhibit booth to showcase your products & services
7 hours of planned in-person exhibit time!
Strategic Advertising and Marketing Opportunities
24/7 visibility – inclusion on the event website and event app
Expo Access
Up to four (4) company reps included with full conference access
Complimentary exhibit hall pass to distribute to your customers or potential clients
COA Champion Supporters:
Copyright © 2024 California Optometric Association. All rights reserved.
Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
About information
About information
About information