May 15, 2022 Sacramento, CA – The California Optometric Association released the following statement from President Ida Chung, OD, MSHE, FAAO, in response to Governor Newsom’s 2022-23 budget proposals: “Eyes are a crucial part of Californians’ quality of health and daily lives, from learning in
March 19, 2020 Sacramento, CA – Today, the California Optometric Association (COA) announced that it has developed a webpage of resources on COVID-19 for doctors, staff, their families, and patients. The page includes recommendations from the Centers for Disease Control (CDC) and guidance from the
March 9, 2020 Berkeley, CA – On Monday, eye doctors and optometry students held a news conference to bring life-saving news to Bay Area residents who are enrolled in Medi-Cal. California is now providing eyeglasses to adults as a covered benefit in the Medi-Cal program.
March 3, 2020 Sacramento, CA – Today, the California Optometric Association (COA) announced Marina Rocchi, OD, has been named a “COA Young Optometrist of the Year.” Dr. Rocchi is a practicing optometrist at Chico Eye Center and has served as president of the Golden Empire
March 3, 2020 Sacramento, CA – Today, the California Optometric Association (COA) announced five promising optometrists have won the association’s “COA Young Optometrist of the Year” award: Dr. Jacqueline Theis works as a neuro-optometrist for Kaiser Permanente Northern California Dr. Marina Rocchi is a practicing
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Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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