Let COA help maximize your return on investment as true partner, We have access to ALL students and practicing ODs in California, the ability to directly connect you with them, and the opportunities to make your brand more visible in our state.
We are an optometric community that’s passionate about improving patient care, public awareness, and the professional standing of optometry.
All annual sponsors receive exhibit opportunities at COA's four CE meetings held annually across the state
Reach the doctors that mean the most to you through strategic advertising and presentation opportunities, COA can connect you to your target
Working as a team, COA helps our partners achieve their goals for building traffic, leads, brand awareness and sales
All COA annual sponsors receive the following standard benefits:
Guaranteed premium-placed exhibit space to showcase your product/service and company at COA’s four major annual meetings: House of Delegates, Optowest Spring, Optowest Summer, and Monterey Symposium.
Participation in event games to drive attendees to interact with you and learn more about your offerings, plus announcements sent directly to doctors highlighting your brand.
Website recognition and logo inclusion on all prevent advertising and event signage, highlighting your support and increasing brand visibility.
Pre & post attendee lists with full contact information to promote your company’s products and services and to thank attendees.
COA understands the evolving nature of marketing and can assist you in leveraging digital platforms to enhance your brand visibility. Through strategic online campaigns and live-virtual programming, COA can help amplify your message, ensuring that it resonates across the optometric community in California.
Through exclusive events, networking opportunities, and targeted outreach programs, COA can facilitate direct interactions between your company and potential customers. This personalized approach not only strengthens your brand’s reputation but also establishes a foundation for long-term relationships with key stakeholders in the optometric field. In a landscape where personal connections are invaluable, partnering with COA ensures that your brand becomes an integral part of the optometric community, contributing to the growth and success of your business.
COA sponsorships are fully customizable to meet your needs. Choose a package or select assets à la carte – your total amount of annual support determines your sponsorship level.
$100,000+
$40,000 - $99,999
$15,000 - $24,999
$25,000 - $39,999
$10,000 - $14,999
COA Champion Supporters:
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Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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