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Home / COA Teams Portal / Board of Trustees / Governance & Operating Procedures
When a director has a material financial interest in a transaction involving the corporation, all material facts as to the transaction and the director’s financial interest must be disclosed to the board and the interested director may not vote on the matter. If a director is a member of a board which is entering into a contract or other transaction with another corporation or association of which he or she is also a member, the material facts of the transaction and the common directorship must also be disclosed.
Directors are expected to attend meetings, ask questions and obtain the information they need to make reasonable decisions on issues. If a problem arises over a decision made by a board, ignorance of the facts is not an excuse. California law mandates that directors be “reasonably” informed about the corporation’s performance. Although the board is responsible for management of the corporation’s business, many of its functions can be delegated. A director must be satisfied that the corporation’s information gathering and reporting system represents a good faith attempt to provide senior management and the board with information concerning material acts, events or conditions within the corporation, including compliance with applicable statutes and regulations.
To satisfy their duty of care, the law permits a board member to rely on information provided by others as long as the information provided is within the area of expertise of the person providing the information. For example, a director can rely on information provided by accountants and lawyers. If a director relies on such information and advice in making a decision, no liability would attach even if those decisions were ultimately found to be erroneous. Decisions contrary to such advice may create legal issues. Directors are required to proceed cautiously when acting contrary to the advice of experts.
The “business judgment rule” protects directors. A court will not second-guess the decisions of a board which are taken in conformance with the general fiduciary standards of directors. In other words, the director must exercise reasonable diligence in obtaining the facts, and rely on the expert advice obtained. If honest and unbiased judgment is exercised, even decisions later determined to be wrong or injurious to the corporation are protected from liability.
Boards must act as a unit.
An individual trustee lacks the authority to make a policy decision independent of the full board.
Board members have the obligation to carefully deliberate an issue and understand the implications of taking a course of action before casting a vote. If an action is adopted that you did not support, you are obligated to publicly support and defend the policy adopted by the full board.
Boards must concentrate on the mission and vision of the Association. In associations, committees/teams recommend, boards ratify and staff implements.
It is the role of the board to focus on policy issues and resist the temptation to micromanage.
An important responsibility of a governing board is to determine the organization’s mission and purpose and ensure effective organizational planning.
Boards must ensure organizational performance.
Board members must maintain an appropriate relationship with staff.
Boards are responsible for selecting, supporting and evaluating the executive director. The only employee of the board is the executive director. If necessary, the board is responsible for terminating the executive director’s employment with the association.
Boards must ensure adequate resources and effective fiscal management.
Boards are responsible for the effective governance of the organization.
Board members are expected to attend all board-related events.
Board Member: The COA Board of Trustees is the fiduciary authority of the California Optometric Association. As a member of the board, a trustee conducts the business of the association. In addition to those responsibilities specified in the COA Bylaws, board members:
President: The president serves as chair of the board of trustees. As chair, the president, assures that the board of trustees fulfills its responsibilities for the governance of the California Optometric Association. In addition to the duties outlined in the board members’ position description and the bylaws, the president:
President-elect: In addition to the responsibilities outlined in the board members’ position description and the bylaws, the president- elect:
Secretary-Treasurer: The secretary-treasurer serves as chair of the COA Finance Committee. In addition to the responsibilities outlined in the board members position description and the COA Bylaws, the secretary-treasurer:
Immediate Past President: The immediate past president serves as the chair of the COA Judicial Council. In addition to the responsibilities outlined in the board members’ position description, the immediate past president:
Executive Director: The executive director is responsible for the day-to-day operations of the association. In addition to the duties and responsibilities listed in the COA Bylaws and employment contract, the executive director:
Board Calendar
Attendance
The COA Board of Trustees welcomes and encourages members of the Association to attend regular meetings of the board. If a member of the association wishes to attend a board meeting, he or she should notify the president and executive director so that proper arrangements can be made. Guests will be asked to refrain from taking part in the board’s deliberations except upon request from the president, who chairs the meeting. Guests are not permitted to attend executive sessions of board meetings.
Agenda
Pre-meeting Preparation
Conduct of Board Meetings
Guidelines for Minutes
COA Champion Supporters:
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Chief Strategy Officer
Dr. Lance Anderson is the Chief Strategy Officer at PECAA, where he is engaged in all aspects of company strategy. He co-founded PECAA in 2007 and helped lead the organization as it grew from a small local Portland study group to a national alliance of independently owned eye care practices. He served as a board member of Rev-360 from 2015 – 2021 and helped oversee the management and successful sale of Revolution EHR, Visionary Partners, and eventually PECAA.
He earned his Doctor of Optometry degree from Pacific University in 1991. He started his own optometry practice in 1993 in Hillsboro, OR, and was able to grow the practice into a busy three-doctor clinic. He retired from clinical care in 2021 and then moved to New York City where he was tasked with helping to integrate PECAA with the HEA buying group. He recently moved to Nashville, TN where he will continue to be actively involved in creating the future vision for PECAA as it is integrated into the VSP family of businesses.
Chief Member Experience Officer
Dr. Justin Manning is the Chief Member Experience Officer at PECAA, where he leads the member experience team, encompassing member education, the Member Business Advisory services, Events, and the Cold Start program. He is the founder and host of the Practice Advantage podcast. Prior to joining PECAA, he founded The Keratoconus and Scleral Lens Institute at Bettner Vision in Colorado Springs, and eyeLeader, a consulting company focused on leadership development, technology in eyecare, and population health.
He has contributed to Review of Optometric Business and has lectured nationally and internationally on specialty contact lenses, design thinking, population health, and the patient experience. He earned his Doctor of Optometry degree from The Ohio State University and completed a residency in Geriatric Optometry at the VA Puget Sound Healthcare System in Tacoma, WA, a Master of Public Health degree at Salus University, and a graduate certificate in Customer Experience from the CU Boulder Leeds School of Business. He is driven to help all independent eye care professionals grow their businesses and enjoy their practices every single day.
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